My Philosophy
I believe we need more human in human work.
I believe coaching should not replicate the logic of an assembly line and I refuse to treat men’s work as a product, transformation as a transaction, or purpose as some package deal. You can’t 10x your midlife anymore than you can optimize it.
The midlife transition is a difficult, sometimes painful process where we set aside what doesn’t work for us and reclaim what does. It involves time, patience, and immense self-compassion.
As men, we’ve all been sold the story that we must hustle, optimize, perform, and fix to deserve a good life.
So why in the world should you be subjected to that very same bs at the time when you need to be reminded of your humanity the most?
My re-Human Philosophy
I offer presence and connection, not prescriptive solutions and promises.
You are the one who will engage, face challenges, and rewrite your second half to include things like meaning, creativity, curiosity, connection, and authenticity.I am a guide and a witness to that work.
I ask for alliance, not dependence.
My goal is not to own your growth, but guide you toward reclaiming your authorship.
The journey ends when you lead yourself with courage, clarity, and freedom. You are not dependent on a system or aI honor pace, not performance.
I value depth over speed. silence over noise, and becoming over producing.I commit to encounter over conversion.
Engagement here is not a funnel.
It’s a meeting between men, their inner realities, and each man and his deeper call.I believe in work that is human-scaled, slow, relational, and real
Haven’t we put up with enough ads, false urgency, and fear-based messages?
My business is no longer a service, it’s a practice of presence.
My Story
What didn’t work
For two years, I created and maintained a coaching practice the way business books told me to—with funnels, packages, optimization, conversion, and other business hacks to get you to click, connect, and buy my services.
But every time I was ready to do the next big project, I hesitated. Not because I was afraid, but because something in me refused.
And then one day I realized that I was speaking about men’s work in the language of sales.
My coaching is about presence, listening, curiosity, and intention, but the way I was trying to connect with clients was through a dehumanizing system meant to turn a person into a thing.
Basically, my coaching work and my business model were out of alignment.
And my soul very wisely stalled the entire operation.
Why I’m Making This Public
To be completely honest, I didn’t want to write this part. I just wanted to delete what I didn’t like and move on as if nothing happened.
But then I realized that the best thing I could do was to show you this flawed self of mine because that’s who I truly am and also I want to be honest with you. It may not look good, but who cares? THIS is living in your second half, not the perfectionist, workaholic self I used to be.
I don’t have all the answers, and I don’t think you expect me to have any because you wouldn’t completely believe me. YOU have the answers; I merely want to help you reconnect with them the most honest way I know—through talking, connecting, reflecting, and creating.
This is me, on the path with you. Plus, isn’t it that kind of fear of vulnerability which led us astray in the first place?
You deserve spaces that don’t sell you back to yourself, that don’t offer promises that can’t be kept, that don’t shame-sell you.
And if that means growth is slower, smaller, narrower—so be it. Your own unique midlife transition takes its own time, energy, and growth.
If you feel yourself in these words — enter the threshold.
When you’re ready.
When it’s real.
Not before.